In June 2015, Spotify acquired Seed Scientific, a data science consulting firm and analytics company. In March 2014, Spotify announced that it had acquired The Echo Nest, a music intelligence company that has 'in depth musical understanding and tools for curation to drive music discovery for millions of users around the globe'. It was announced later in April that this type of agreement would be extended to indie artists signed to the Merlin Network agency. Starting today, Universal artists can choose to release new albums on premium only for two weeks, offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy'. Spotify CEO Daniel Ek commented that 'We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy.
New reports in April confirmed that Spotify and Universal Music Group had reached an agreement to allow artists part of Universal to limit their new album releases to the Premium service tier for a maximum of two weeks. The deal 'may be months away from being finalized, but Spotify is said to have cleared this particular clause with major record labels'. Select albums would be available only on the Premium tier for a period of time, before general release. On June 19, 2018, XXXTentacion's hit single 'Sad!' broke Swift's single-day streaming record, amassing 10.4 million streams the day after he was fatally shot in Florida.įinancial Times reported in March 2017 that, as part of its efforts to renegotiate new licensing deals with music labels, Spotify and major record labels had agreed that Spotify will restrict some newly released albums to its Premium tier, with Spotify receiving a reduction in royalty fees to do so. Upon its release in August 2017, the single 'Look What You Made Me Do' by Taylor Swift earned over eight million streams within 24 hours, breaking the record for the most single-day streams for a track. Later that month, Drake's song 'One Dance' became the first song to hit one billion streams on Spotify. In December 2016, Drake's just-under 36 million monthly listeners were overtaken by the Weeknd's 36.068 million. In May 2016, Rihanna was overtaken by Drake with 3.185 billion total streams. In April 2016, Rihanna overtook Justin Bieber to become the biggest artist on Spotify, with 31.3 million monthly active listeners.
A month later, Spotify announced that 'Lean On' by Major Lazer and DJ Snake featuring MØ was its most streamed song of all time with over 525 million streams worldwide. In October 2015, 'Thinking Out Loud' by Ed Sheeran became the first song to pass 500 million streams.
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